The song thrives equally in both worlds of pop and rock – the two genres are often mentioned together, but not always blended well, since most artists would lean into one direction more than another. However, this is not really the case with “Fade Into You.” The multi-faceted track is genre-fluid. No matter which angle you’re listening from, there’s something intriguing to discover in the track. Alimorad doesn’t judge or reject any side of himself. Musically, the track sees him in full acceptance and transparency.
As a love song, “Fade Into You” isn’t without certain edginess and confrontation. It fits perfectly into the noisy and thought-provoking space of rock, and at the same time, it’s glamorous and delicious to be at the forefront of pop’s ever-changing landscape.
His songwriting sensibility and musical instinct shine through the new track, but Alimorad’s best instrument is his voice. “Fade Into You” clearly builds on the artist’s best features as evident in his breakthrough album, ‘This Is Tomorrow Calling’, and his award-winning songs. The new single sees his vocal style maturing, and at the same time, he’s not afraid to allow the more intimate shades of emotions to come through the recording. “Fade Into You” feels like a confession as well as a soundtrack in a Hollywood TV show.