Like many, Clifford found himself in quite the peculiar predicament over the past year or so. Dating during a global pandemic. How does one manage to find love and maintain it during such a chaotic time in history? Some dated virtually, others braved the real world once lockdowns eased, and others got creative. Clifford was part of that latter group as he was inspired to put everything he was feeling into the beautifully done, acoustic gem, “Love Is Real.”
From the press of play, this song reminded me of walking through the Third Street Promenade in Santa Monica listening to the array of buskers that line either side of the tourist hot spot because every once in a while you hear one that makes you stop and think, “That person could win ‘The Voice’ and/or be a top-selling artist right now.”
That was the immediate thought I had with “Love Is Real” as Clifford’s performance from start to finish was what Simon Cowell, the once famed ‘American Idol’ judge, would say had the “it factor.” In every way shape and form.
Clifford’s voice is as crisp and his lyrics as warm as a fall morning and seemingly gets better with each release. As “Love Is Real” is his fourth single this year, and his seventh overall since 2020. So those looking to fall in love with some great music from an artist to watch can check out “Love Is Real.” It is available now on all major music and streaming platforms.
Written by Kendra Beltran