Written and directed by Yenn herself, her newest music video is a stunning love letter to sci-fi that works as the perfect backdrop to her gorgeous new electropop single.
Synthy and utterly addictive, “How Much Sadness Can You Swallow?” expands on the UK producer and singer-songwriter’s uniquely vibrant blend of moody alt-pop we adored in her previous single “Tiptoe”. It’s raw lyricism and serene production perfectly accents the dark-electro pop, never allowing Yenn’s glossy vocals to sink within the mix. The bass is full and sits neatly in the lush soundscape, adding the perfect backbone to the song,
Along with the song comes an amazing music video, written and directed by Yenn herself. It follows the story of a woman hell-bent on ending an alien invasion as she sprints through the English countryside towards a crash-site where something strange has fallen to earth. Struggling to resist an onslaught of psionic weaponry as her reality is distorted and her memory is eroded, she eventually makes it to a mysterious diamond that has appeared on the horizon.
The production standard, setting and camera work perfectly captures the subtle intensity of “How Much Sadness Can You Swallow”. The song and video are one, perfectly complimenting each other. The story is concise and easy to follow, never taking away from the song. Likewise, the track’s electronic serenity settles neatly into the sci-fi atmosphere on film.
A stunning single accompanied by an amazing music video, “How Much Sadness Can You Swallow” is Maya Yenn at her absolute best and a triumph visually and sonically. The perfect introduction to the upcoming UK star, there’s no better time to dive into her euphoric sound. Stream “How Much Sadness Can You Swallow” now!
Written by Ciarán Coleman
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