“Run it” by Amy Correa Bell is mesmerizing. With infectious melodies, trance-like production, and a remarkable vocal performance, this track will draw you in instantly. If you love pop music, give this one a chance. It won’t disappoint.
The intro sports a swirl of ambiguous synth sounds, and then a groovy little drum sample, reminiscent of the beat in Drake’s “Hotline Bling.” The vocals crawl in and immediately we’re hit with a somewhat unexpected sound. Amy croons, “I want to go outside,” with this raspy, powerful, Gwen Stefani-esque timbre. As the song carries on, subtle additions keep it interesting. There are reverb-y background ad-libs, twinkling synth arpeggios, and ethereal harmonies.
The lyrics reflect a feeling more than a literal concept. This is a common strategy in pop music and an effective one at that. The listener doesn’t need to contemplate a meaning when what really matters is their instinctual reaction to the sound and the atmosphere. The words end up spelling out a defensive, dark, yet energetic emotion.
Overall, the song excels in production, vocal performance, and musical content. Plus, it settles well into any category of listening: car rides, parties, study sessions– whatever situation you’re in, this song will work. Whether you’ve fallen in love with Amy Correa Bell’s sultry vocals or Les Les’s pop/hip-hop fusion production style, you’ll be humming this one under your breath for a while. Be sure to keep an eye out for both of their burgeoning careers, and be sure to check out their other work!
Written by Alyce Lindberg
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